Another milestone: MicroNutrich - ROOT sMart Mall in TamilNadu

Another milestone: MicroNutrich - ROOT sMart Mall in TamilNadu

• Category: Agri Business
• Date 17-04-2026

MicroNutrich to Scale ICAR-CTCRI’s Root sMart Mall Model Across Tamil Nadu

Thiruvananthapuram, 17 April , 2026:

MicroNutrich Pvt. Ltd. has entered into a strategic collaboration with ICAR-Central Tuber Crops Research Institute to scale the Root sMart Mall business model across Tamil Nadu.

The model, developed by ICAR-CTCRI, aims to transform agricultural innovations into market-driven enterprises by integrating research outputs, farmer products, and value-added goods into a unified retail and distribution platform.

The licensing was formalized in the presence of senior leadership from the Indian Council of Agricultural Research (ICAR), including:

• Dr. George Byju, Director, ICAR-CTCRI

• Dr. Sudhakar Pandey, Assistant Director General (Horticultural Science), ICAR

•   Dr. V. A. Parthasarathy, Former Director, ICAR–Indian Institute of Spices Research & Chairman, Research Advisory Committee, ICAR-CTCRI

The Root sMart Mall model was conceptualized and driven by Dr. P. Sethuraman Sivakumar, whose efforts have been instrumental in developing a scalable framework for translating research innovations into viable business models.

MicroNutrich will lead implementation of the model across Tamil Nadu, focusing on market linkages, nutrition-driven products, and scalable agribusiness solutions.

“This partnership enables a transition from research outputs to scalable, market-oriented enterprises,” said Dr. Srinivasulu Rajendran, Board Advisor, MicroNutrich Pvt. Ltd.

“We aim to build a platform that connects farmers, innovations, and markets while delivering high-quality, traceable products to consumers,” added Yuvaraj Kasa, Founder & Director.

The initiative aligns with India’s broader vision for Agriculture 4.0, emphasizing innovation, traceability, value addition, and stronger farmer-market linkages.

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