Product: Zinc-enriched Rice

Zinc-enriched Rice

In India, zinc-enriched rice varieties have been developed through either conventional breeding techniques or agronomic practices or a combination of both. These varieties are far superior to commonly available rice as they are highly nutritious and enriched in a very important micronutrient called “zinc”. It is a very essential micronutrient that is involved in more than 200 enzyme systems, normal growth and development of our body, maintenance of body tissues, reproductive health, vision and the immune system. If zinc deficiency is not addressed adequately can lead to serious health deterioration.

Regular consumption of zinc-enriched rice proves effective in addressing zinc deficiency among people, particularly young children and women of reproductive age group. Unlike fortified rice where rice is coated artificially with zinc, biofortified rice provides zinc in a naturally safe manner, offering global population essential nutrition. Further, zinc consumed naturally is better absorbed by our body, contributing to overall health and eliminating zinc deficiency.

The global demand for zinc-enriched rice is increasingly fostered by the growing acknowledgment of the health benefits they are offering to the people who have incorporated it into their regular diet.